Design Challenge

Create a brand identity, website, and logo for an e-commerce store.

Design Solution

Quartz is an online boutique specializing in health and wellness products, such as crystals, sage, and essential oils. As the designated creator of their logo, my objective was to design a distinctive and feminine logo that aligns with the brand's aesthetic. Through multiple iterations, I created a crystal-shaped lowercase 'q' to serve as the logo. By doing so, not only did we achieve a unique and memorable logo, but it also incorporated a crystal element that resonates with the shop's products. The final deliverables encompass logos, typefaces, color palettes, design elements, photography, and an e-commerce platform.